Reorganizing Dell Inc.
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Case Details:
Case Code : BSTR367
Case Length : 17 Pages
Period : 2000-09
Pub Date : 2010
Teaching Note :Not Available
Organization : Dell Inc.
Industry : IT - Hardware
Countries : US
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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"There's been a pretty ginormous shift in our business
over the last several years. We can do, and must do, more."
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- Michael Dell, Chairman and Chief Executive Officer (CEO), Dell Inc., in October 2009.
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"A revitalized Dell must first accept that the Dell of 1999 is gone forever and that the company must go down a new and different road to prosper".2
- Richard Kugele, Analyst at Needham & Company LLC3, in March 2009.
Introduction
On December 07, 2009, US-based leading technology company Dell Inc. (Dell) announced that as a part of its latest organizational restructuring exercise that started in January 2009, it would combine its consumer business with its Small and Medium Businesses (SMB) unit.
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Reorganizing Dell Inc.
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